“I run an online fitness business” is often met with confusion, skepticism, or blatant judgement.

So is that like your full-time job, or…?

Oh, nice. What do you plan on eventually doing for a career?

Up until recently, I’d always mention that “I work with in-person clients, too,” as if I needed to add a layer of legitimacy to what I do.

The truth is, most of my work is online, and that is what I prefer to do. Shying away from that isn’t helping anyone. Which is why, come 2018, I’m owning it:

Going forward, I’ll no longer be working with in-person clients.

Outside of a few (very) long-term in-person clients, my work will be completely online.

It’s something I’ve wanted for a while, but felt like I “had” to have in-person clients, too. I’ve come to my senses and realized I don’t.

I help regular people transform their bodies in a low-stress, sustainable way—and I’m damn good at it. It just happens to be in an online setting.

Adriona, Matt, and Andrea’s transformations

What does this mean for you?

I’ll be able to work with more clients online, without sacrificing the comprehensive nature of my services—meaning you’ll get more chances to work with me.

Come January 1st, I’ll be opening up 8 new spots in my one on one online training program.

As an online client, you can expect…

  • Zero confusion about how to eat to transform your body
  • Total accountability to your customized exercise program
  • A daily support system so you never feel alone
  • To finally stop worrying about how you look
  • Rapid progress that’s actually sustainable
  • To learn the skills to be successful over a lifetime
  • Complete confidence in your body (both in AND out of clothes)
  • A better quality of life

…for well under the cost of in-person training.

But first… is online training right for you?

My online program isn’t for everyone. I don’t work with athletes, powerlifters, bodybuilders, or those who are highly injured.

Aside from that, online training may not be a good fit for you if…

  • you’ve never worked out before
  • you prefer a community feel
  • you need immediate feedback
  • you don’t communicate well
  • you expect overnight results

If you fall into any of those categories, we probably won’t be a good fit. Which is completely okay, because I know exactly who I can and can’t help.

Mary, myself, and Sarah’s transformations

I only work with regular people who want to feel confident in their own skin.

…and who want to transform their bodies in a way that doesn’t make them miserable. If that describes you, we may be a good fit.

If you’re accepted into the online program, you’ll experience benefits like…


People mistake the value of online training to be in the actual exercise program, or diet tips.

While this is certainly valuable, it’s not the most valuable part of the investment (for most).

The value lies in having to answer to somebody. The value lies in having somebody to call you on your BS when you’re slacking.

Only then will you be consistent with diet and exercise. Consistency is a main ingredient in getting results.

Investing in accountability will get you just that.

Access to expertise

Having access to a quality source of information is also vital. You won’t have to worry about “whether carbs are bad or not” or “what time of day is best to work out.”

You can shoot your online trainer an email and find out. No more scouring the internet for an article with “the truth,” only to find a contradicting article just minutes later.

If your trainer is experienced, they will be able to condense years of education and experience into a short and sweet email for you.

Their expertise will save you time, energy, and wasted efforts. Sometimes it’s nice to sit back and say, “just tell me what to do.”


Say you have a meal plan. Dinner calls for 4 oz of chicken, 1/2 cup of green beans, and 1 cup of jasmine rice. But your friend invited you out for drinks.

“What should I do?”

Everybody knows what to do when things are going exactly to plan. But what do you do when things aren’t going how you expect? What if you’re at a cookout, or a college reunion? What if you won’t have access to a gym?

An online trainer can be an easily accessible resource for telling you how to adjust to an environment or circumstance. We all know things don’t go according to plan, all the time.

Justin, Caitlin, and Jim’s transformations

Exercising on your own time

Somewhere in the origins of personal training, somebody decided that sessions had to be an hour. While an hour is a perfectly fine amount of time to work out… what if it’s not?

What if the “perfect” workout for you is 27 minutes? What if it’s 85 minutes?

Unfortunately, in most cases, you have to book an hour.

With online training, that problem is gone. You exercise on your own time, without A) forcing the session to be exactly 60 minutes or B) working your schedule around somebody else’s.

More value

Many good trainers are $60-$150/hr, depending on where you live. For this example, let’s go in the middle: $105/hr.

  • 2 sessions per week: ~$915/mo
  • 3 sessions per week: ~$1,370/mo
  • 4 sessions per week: ~$1,830/mo

Private sessions can quickly add up. Even if you did it with a friend, and halved that cost, you’re still looking at $450-$900/mo.

Most quality online training services are only $200-$500/mo.

Assuming you’re a good fit for online training, you’re getting the same (if not better) results as in-person training, for a fraction of the cost.

Location independence

I live in Massachusetts, but I’ve worked with online trainers from Portugal, Connecticut, and New York.

Once upon a time, I wouldn’t have been able to connect with them. I never would have had access their knowledge and coaching.

Online training allows for that opportunity from anywhere in the world.

You’re no longer limited to the options within 10 miles of your home. Now, you can work with the best trainers across the country.

Danielle, Freddy, and Heather’s transformations

Your next steps

No longer working with in-person clients will give me more time, but it won’t give me infinite time.

So although I’ll be able to accept more online clients come January, I’ll truly have to cap it at 8—as I refuse to let the personal nature of my service take a hit.

As you enter January, you have a choice….

Option #1: Do exactly what you do every year (and somehow expect different results)

Another new gym membership and a 30-day detox will never be the answer to your body transformation woes.

Option #2: Break the mold and finally feel good about yourself

Investing in accountability, support, and expertise will get you there in an enjoyable, sustainable way.


Most people will continue to choose Option #1, and that’s fine.

But if you’re reading this, you’re not one of those people.

If you’re reading this, I know you’re serious about actually experiencing a chance.

About actually feeling happy in your own skin.

The good news is, we’re going to do that for you.

Apply for a spot in the online program below and we’ll chat more about beginning your transformation:

Begin Your Transformation

Maureen, Julian, and Tina’s transformations

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